Debuted at the World Wide Developers Conference in San Francisco just a few days ago, iOS 7 is already stirring some controversy. The main reason is the significant visual change designer Jony Ive has created for Apple’s newest iOS version. Reviewers, fellow designs and users have been having mixed feelings about the iOS 7 design, one that is considerably more practical than before but yet visibly different in a way many aren’t easily taking aback by.
“It freaks me out how much iOS looks like nail art Tumblrs” reads a tweet by Frank Chimero, designer and illustrator. “I’m not a fan of how iOS looks right now, but I have hope for its future. iOS has one thing that can’t be denied: it lacks nuance, but it has courage” the designer eventually concluded. And several other artists have had the same conclusion. Reputable typographic designer Jason Santa Maria agrees the “Multitasking, tabs, Control Center, AirDrop and general interactions are looking fantastic in iOS 7. But wow, the ugly stick”.
Aesthetics is a huge concern when it comes to selling a smartphone, and whereas the design allows for more practical solutions, change doesn’t often sit well with buyers interested in getting the branded experience. So whereas iOS 7’s more practical design features are definitely going to make for a more hassle-free experience, the visuals are something users are going to have to get used to. Or hope that iOS 7.1 will fix that.